I decided to dedicate my quarantine-weekends to self-development and educational opportunities. I've been reading, writing, blogging, and learning. I recently discovered HubSpot Academy, which is an online resource inbound marketing, sales, and customer service/support training. Last week, I signed up for HubSpot Academy's Social Media Strategy Certification course which consisted of eight lessons and an exam. It took about five to six hours which I split up over several days. The best part about this course is that it's FREE! I just passed the final and am so excited! Yay! I love that the certification includes these badges for social media and digital communication.
The course focused on social media strategy, trends, monitoring, campaigns, engagement, and policy. It was really interesting and full of valuable information. I highly recommend this course to anyone who uses social media to build a brand. The lessons address all types of brands from personal and influencer marketing to business and organization marketing. It also explains how you can use social media to attract new consumers and utilize their channels to share your message. It's a great certification for your resume or LinkedIn to let others know that you're knowledgable in social media and its many uses when it comes to ROI and brand recognition.
Click here to learn more about this free course and to sign up. There are dozens of other courses and certifications as well. I think the next one I'll take is on Content Marketing which explains blogging, SEO, and analytics. HubSpot Academy is such a great resource for free learning! I hope you can take advantage too!
Throughout my years in Eastern North Carolina, I've had the pleasure of working with the BBB serving Eastern North Carolina on several projects and campaigns. This organization is truly an asset to businesses and the community.
In April, the nonprofit's communications team reached out to me to see if I'd be interested in coming on an episode of the new "Brunch with BBB" podcast to talk about how COVID-19 is impacting the news industry. I was so honored and, of course, said yes!
The podcast's hosts, Luis and Catherine from BBB serving Eastern North Carolina, were so wonderful! We discussed news trends, small businesses, the housing sector, and nonprofits. I was so excited to share how some of my friends (and my husband) are adjusting their business services during this time. I also had the opportunity explain the current needs of the Humane Society of Eastern Carolina since I serve on the board of directors.
From this experience, I also learned that I'm a much better interviewer than interviewee! Ha! Seriously... I was so nervous and said "umm" a million times! Goodness gracious - I'm embarrassed! I think I'll keep asking questions rather than answering them.
I encourage you to check out the Brunch with BBB podcast as they add new episodes weekly. Luis and Catherine regularly feature special guests to inform business owners and consumers about current marketplace trends. Be sure to also follow BBB serving Eastern North Carolina on Facebook and Instagram for relevant and important consumer information, awareness campaigns, and scam warnings.
I hope you're all doing well! Continue staying healthy, safe, and positive!
Maria Satira is a full-time journalist and part-time blogger, freelance writer, and content creator. She loves sarcasm, rescue dogs, and red wine. She despises bland food, poor grammar, and litterbugs.