I decided to dedicate my quarantine-weekends to self-development and educational opportunities. I've been reading, writing, blogging, and learning. I recently discovered HubSpot Academy, which is an online resource inbound marketing, sales, and customer service/support training. Last week, I signed up for HubSpot Academy's Social Media Strategy Certification course which consisted of eight lessons and an exam. It took about five to six hours which I split up over several days. The best part about this course is that it's FREE! I just passed the final and am so excited! Yay! I love that the certification includes these badges for social media and digital communication.
The course focused on social media strategy, trends, monitoring, campaigns, engagement, and policy. It was really interesting and full of valuable information. I highly recommend this course to anyone who uses social media to build a brand. The lessons address all types of brands from personal and influencer marketing to business and organization marketing. It also explains how you can use social media to attract new consumers and utilize their channels to share your message. It's a great certification for your resume or LinkedIn to let others know that you're knowledgable in social media and its many uses when it comes to ROI and brand recognition.
Click here to learn more about this free course and to sign up. There are dozens of other courses and certifications as well. I think the next one I'll take is on Content Marketing which explains blogging, SEO, and analytics. HubSpot Academy is such a great resource for free learning! I hope you can take advantage too!
Maria Satira is a full-time communications director, small business owner, blogger, freelance writer, and content creator. She loves sarcasm, rescue dogs, and red wine. She despises bland food, poor grammar, and litterbugs.